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About Us

“We wildly underestimate the importance of the tiniest personal touch.”
(Tom Peters, author of In Search of Excellence)

What’s missing from your marketing mix? If you are like most business people, it’s probably the “personal touch” or “human aspect.” And this is perhaps the most important factor in maximizing customer loyalty, customer retention, repeat business, and referrals! It’s called “Business Relationship Marketing” . . . and we have the perfect solution.

Relationship Marketing goes far beyond name-recognition. It’s the art of taking your client relationships to a much higher level. It injects the all-important personal/human touch into your marketing mix to create a lasting bond or “connection” between you and your customers.

Unfortunately, most business professionals do not have the time to do this effectively. So, Competitive Edge Marketing designed a program to do it for you on a completely turn-key basis. You don’t have to lift a finger. . . . We take care of everything.

We have created a Relationship Marketing formula that gets measurable results. It’s the perfect blend of “art-and-science” that delivers significant increases in client loyalty, referrals, and repeat business. (See our Testimonial Page for examples).

Unlike traditional business mailers, we don’t focus on the “nuts-and-bolts” of your business. Instead, we concentrate on your client relationships. We use a series of personalized greeting cards that are specifically designed to move your client relationships into the “loyalty zone.”

Most importantly, each greeting card is individually signed by hand (not scanned in). Your clients will believe that you personally signed and mailed each card yourself. This personal touch makes a tremendous positive impression, and truly sets you apart from others who simply send out traditional business mailers.

Regardless of your business or industry, we can design a custom program that provides solutions to your specific needs. We have designed programs for a variety if industries including Realtors & Real Estate Agencies, Mortgage Brokers & Bankers, Loan Officers, Financial Planners, Automobile Dealerships, and others.

Headquartered in Scottsdale, AZ, Competitive Edge Marketing was founded in 2002 by principals Rick Walter and Mark Schlesinger. Our backgrounds include corporate executive-level experience in Marketing, Public Relations, Sales, Systems/Operations, and Data Security.